Friendly Technology

The rapid pace of technological advancement and the rise of the digital era have led to a decline in traditional knowledge and craftsmanship. Many of these skills, passed down through generations, are at risk of disappearing as younger generations become increasingly immersed in online culture and dependent on large multinational corporations for their purchases.

This dependency on a centralized system—often controlled by a few or by big tech—deprives people of their autonomy, tying them to a model governed by the few. Small businesses and skilled artisans risk losing their cultural heritage and being overwhelmed by the competition of major corporations.

Euthopia is committed to preserving and enhancing traditional knowledge and craftsmanship by offering a space where this work can emerge and be made visible. This opportunity allows for the promotion and sharing of artisanal creations in a public, sustainable, and globally accessible way. By using technology, handcrafted products can be authenticated, ensuring their uniqueness and making them easily purchasable through reliable and sustainable sources.

Euthopia’s platform also creates an opportunity for small artisanal businesses to reach an international audience, increasing the value of their work and generating new appreciation for local traditions. In this way, Euthopia builds a bridge between past and future, protecting cultural heritage and promoting the economic independence of small communities.

The goal is to create a balance between technological progress and traditional craftsmanship, enabling people to live in harmony with innovation while maintaining a strong connection to their cultural roots and the value of manual work.