The Idea

The idea of Euthopia was born during a deep connection with nature and a reflection on what it means to live in harmony with the world.

"It all began while I was in Volterra, at an ecovillage, immersed in a lifestyle that made me reflect on the stark division between what we perceive as 'inner' and 'outer,' between the 'alternative' world and mainstream society. I felt that these two seemingly distant realities were actually part of a single vision." — Silvia Nello

During a meditation, I received a channeling that opened my eyes to a deeper concept: the division we perceive between these worlds is merely an illusion. What is needed is not to separate them, but to find a point of connection that allows these realities to coexist in harmony.

After the meditation, I went for a walk and stopped near a small lake. In that moment, I observed a scene that sparked something in me: a mosquito walking on water, using it as a floor, and a snail moving upside down, using air resistance to move forward. I saw two worlds—water and air—seemingly opposite, yet connected by a common point. And I asked myself: what connects our worlds—the traditional and the alternative? What is the one thing that both undoubtedly need?

The answer came to me clearly and naturally: money.

Money, often perceived as a divisive force, can actually be a tool for unity when used correctly. It is a shared point of friction, an essential element for both realities. When used consciously and sustainably, money can become the bridge that enables a smooth transition—bringing closer those who live within the traditional system and those striving for a shift toward a more humane way of life.

From this insight, the Euthopia model was born: an ecosystem that connects the online world—with its power for global expansion—to the offline world of ethical and sustainable communities, where a more authentic and balanced lifestyle is lived.

Two worlds, united by money as a cohesive force, supporting each other to create a new paradigm of abundance, well-being, and evolution.